Published in StratSprint·PinnedHow to attract customers who are ready to buy (on a tiny budget, in autopilot mode)Scaling sales becomes easy when you design a selling system that is aligned to the way customers buy. Most sales & marketing practised in SMBs, and even large organisations ignore this simple truth. This article explores how to create a system (ACRTB- Attracting Customers Ready To Buy) which scales sales…Sales8 min readSales8 min read
Published in StratSprint·Feb 13, 2022How to ‘Double your Business, Profit & Sales’ through automated sellingIntro video presentation covering the approach to doubling business, sales & profit. Understand the mechanics of growth engines, hidden revenue opportunities and revenue amplifiers Steps that most businesses miss How to use a sales person’s annual salary cost to create 100 salespeople, cut out marketing and sales cost while controlling…Sales2 min readSales2 min read
Published in StratSprint·Nov 21, 2021Sales Breakdown: How Chilango crowdsourced its funding. Lessons — Social proof, Offer, de-risking, video production…Pls, note this is not a financial investment or business health breakdown. These are lessons and observations of how they managed to crowdsource funding successfully. 6 Important lessons (This is a masterclass in selling at scale but restricting to the top 6) Founder himself getting involved in the ad…Sales2 min readSales2 min read
Published in StratSprint·Nov 11, 2021Get Profit In AdvanceToo good to be true or unbelievable? Possible provided your business has some momentum. Watch the 8 mins video to understand the fundamentals and then register to watch a 20 mins detailed video. Understand key profit driving levers and ‘how to’ apply them in your business The 3 profit-driving levers…Sales2 min readSales2 min read
Published in StratSprint·Nov 2, 2021How to do more SALES With less.Sales in autopilot + The 2 secrets that media giants, high charging consultants and agencies don’t want you to know so that they keep vacuuming money out of your business Ever felt like to need to clone yourself or your best salespeople? Most founders and CEOs think like this because…Sales3 min readSales3 min read
Published in StratSprint·Oct 17, 2021How to outsmart — “Ultimately, the business that can spend the most to acquire a customer wins.”Dan Kennedy- is one of the most revered marketing advisors to entrepreneurs and business owners in the world. But what did he mean by this statement? My answer, in short, money is made at the backend, not much in the front end. Let’s break it down because it is crucial…Sales3 min readSales3 min read
Published in StratSprint·May 26, 2021Sell more without increasing your salesforce. Implement Virtual Selling System. TOOLS, TIPS and HACKS.Using a combination of video, e-mail and simple lead automaton system, SMBs and start-ups in B2B and B2C space can scale their sales without adding more SDRs (sales development representatives). They can even overcome the most common problem of ‘quality of sales call’ at the SDR level. …Sales11 min readSales11 min read
Published in StratSprint·May 24, 2021Applying BehavioralEconomics for marketing & sales of Nutra ProductsNutrify India webinar, where Issac, Venugopal and myself presented. Check out timestamp wise areas covered in the presentation: 0:00- Vitamin Vs. Pain killers, setting the context 0:13 — Introduction about the speakers 3:13 — Presentation agenda — Inertia, Triggering action, Scaling Nutra business 3:33 — Inertia & Temporal discounting and…Innovation2 min readInnovation2 min read
Published in StratSprint·May 14, 2021Autopilot buying: How brands (big or small) can cement or break prevailing choices of customers for sales growth?Close to 95% of purchase decisions are made by customers in autopilot mode in routine categories and sometimes even in complex B2B categories. This is why you see the dominance of large brands. SMB/Challenger & Start-up businesses have to disrupt this autopilot if they want to drive sales. How do…Sales4 min readSales4 min read
Published in StratSprint·May 11, 2021How underdogs defeat giants, and what can entrepreneurs learn from it?Summarising 8 takeaways for small and medium businesses, challenger and startup business on how to defeat large businesses. This is based on the interview with Malcolm Gladwell in the context of his book launch — David and Goliath: Underdogs, Misfits, and the Art of Battling Giants. Beyond the interview, I…Marketing3 min readMarketing3 min read
