Published inStratSprint·PinnedHow to attract customers who are ready to buy (on a tiny budget, in autopilot mode)Scaling sales becomes easy when you design a selling system that is aligned to the way customers buy. Most sales & marketing practised in SMBs, and even large organisations ignore this simple truth. This article explores how to create a system (ACRTB- Attracting Customers Ready To Buy) which scales sales…Sales8 min readSales8 min read
Published inStratSprint·Jul 4#4 of 15: Investing in sales and advertising overlooking the essential 5 (+1) drivers for sales success.15 uncomfortable questions CEOs, Founders, CFOs, CMOs, and CROs Need to Ask Before Spending a dime on growth, sales and advertising If you’re struggling with #leads, securing meetings, or achieving consistent #sales then recruiting more salespeople or increasing #marketing and #advertising may not be the immediate solution. Before investing more…Sales2 min readSales2 min read
Published inStratSprint·Jul 1#3 of 15: Avoid Using Advertising and Sales as Quick Fixes for Weak, Undifferentiated Products15 uncomfortable questions CEOs, Founders, CFOs, CMOs, and CROs Need to Ask Before Spending a dime on growth, sales and advertising One crucial mistake many companies make is relying on sales and advertising to compensate for weak products. It’s essential to understand that advertising and sales serve as amplification tools…Sales2 min readSales2 min read
Published inStratSprint·Jun 28#2 of 15: Are you overlooking the 3 basics of business and the 3 key drivers of profit?15 uncomfortable questions CEOs, Founders, CFOs, CMOs, and CROs Need to Ask Before Spending a dime on growth, sales and advertising There are three fundamental factors that underpin any market and three crucial levers to pull for any business. Demand and Competition Level: Assuming there is enough demand for your product, Assess the intensity of competition and entry barriers in your market. Remember the old rule of demand…Sales2 min readSales2 min read
Published inStratSprint·Jun 26#1 of 15: Ignoring the Interplay of Critical Business Variables15 uncomfortable questions CEOs, Founders, CFOs, CMOs, and CROs Need to Ask Before Spending a dime on growth, sales and advertising Looking back at my long corporate career and now at my capacity as a #fractionalcmo and Sales consultant, I am doing a 15-day series on common mistakes and overlooked…Revenue Management2 min readRevenue Management2 min read
Published inStratSprint·Feb 13, 2022How to ‘Double your Business, Profit & Sales’ through automated sellingIntroductory video presentation covering the approach to doubling business, sales, and profit. Understand the mechanics of growth engines, hidden revenue opportunities and revenue amplifiers Steps that most businesses miss How to use a salesperson’s annual salary cost to create 100 salespeople, cut out marketing and sales cost while controlling selling…Sales2 min readSales2 min read
Published inStratSprint·Nov 21, 2021Sales Breakdown: How Chilango crowdsourced its funding. Lessons — Social proof, Offer, de-risking, video production…Pls, note this is not a financial investment or business health breakdown. These are lessons and observations of how they managed to crowdsource funding successfully. 6 Important lessons (This is a masterclass in selling at scale but restricting to the top 6) Founder himself getting involved in the ad…Sales2 min readSales2 min read
Published inStratSprint·Nov 11, 2021Get Profit In AdvanceToo good to be true or unbelievable? Possible provided your business has some momentum. Watch the 8 mins video to understand the fundamentals and then register to watch a 20 mins detailed video. Understand key profit driving levers and ‘how to’ apply them in your business The 3 profit-driving levers…Sales2 min readSales2 min read
Published inStratSprint·Nov 2, 2021How to do more SALES With less.Sales in autopilot + The 2 secrets that media giants, high charging consultants and agencies don’t want you to know so that they keep vacuuming money out of your business Ever felt like to need to clone yourself or your best salespeople? Most founders and CEOs think like this because…Sales3 min readSales3 min read
Published inStratSprint·Oct 17, 2021How to outsmart — “Ultimately, the business that can spend the most to acquire a customer wins.”Dan Kennedy- is one of the most revered marketing advisors to entrepreneurs and business owners in the world. But what did he mean by this statement? My answer, in short, money is made at the backend, not much in the front end. Let’s break it down because it is crucial…Sales3 min readSales3 min read
